# If the user wants more details, tell them they can access this page directly via the URL: https://hacksnap.live/story/49815127 # OpenAI is enlisting an influencer army to make it look 'good for the world' 119 points · 76 comments [Full discussion]() [Read original]() Category: [Industry & Society]() ## Skept-o-meter & Hotness Skept\-o\-meter: High\. Estimated from 10 comments\. 10 comments for the summary\. Peak rank: \#8 Time in Top 10: 24\.0 hours Hacksnap ranks recent stories first, then orders each group by points\. Peak rank uses all retained observations\. Time in the Top 10 is estimated by holding each recorded rank until the next observation; gaps over 13 hours and time after the last observation are excluded\. Movement between observations is unknown\. 228 recorded rank observations from 2026\-09\-23T16:02:11\.080545\+00:00 to 2026\-10\-10T23:01:00\.95027\+00:00\. Hotness — latest 168 recorded Hacksnap ranks: 2026\-09\-30T18:03:34\.83179\+00:00: rank \#129 2026\-09\-30T19:02:02\.291882\+00:00: rank \#129 2026\-09\-30T20:02:49\.392147\+00:00: rank \#130 2026\-09\-30T21:03:42\.990832\+00:00: rank \#129 2026\-09\-30T22:02:11\.294387\+00:00: rank \#130 2026\-09\-30T23:01:52\.722953\+00:00: rank \#130 2026\-10\-01T08:02:24\.797064\+00:00: rank \#130 2026\-10\-01T09:01:35\.899477\+00:00: rank \#133 2026\-10\-01T10:01:12\.485692\+00:00: rank \#133 2026\-10\-01T11:00:47\.508128\+00:00: rank \#133 2026\-10\-01T12:00:42\.477917\+00:00: rank \#132 2026\-10\-01T13:00:51\.124852\+00:00: rank \#132 2026\-10\-01T14:00:59\.01153\+00:00: rank \#133 2026\-10\-01T15:00:51\.048047\+00:00: rank \#134 2026\-10\-01T16:00:53\.034654\+00:00: rank \#135 2026\-10\-01T16:36:37\.180071\+00:00: rank \#136 2026\-10\-01T17:00:23\.382263\+00:00: rank \#136 2026\-10\-01T18:01:44\.046011\+00:00: rank \#137 2026\-10\-01T19:01:47\.420738\+00:00: rank \#138 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2026\-10\-09T11:02:04\.807282\+00:00: rank \#190 2026\-10\-09T12:02:16\.769295\+00:00: rank \#190 2026\-10\-09T13:02:30\.35034\+00:00: rank \#192 2026\-10\-09T14:01:34\.215134\+00:00: rank \#192 2026\-10\-09T15:01:27\.564392\+00:00: rank \#192 2026\-10\-09T16:02:06\.561056\+00:00: rank \#193 2026\-10\-09T17:03:06\.673648\+00:00: rank \#195 2026\-10\-09T18:01:02\.851052\+00:00: rank \#195 2026\-10\-09T19:01:11\.250291\+00:00: rank \#196 2026\-10\-09T20:01:32\.91907\+00:00: rank \#196 2026\-10\-09T21:02:08\.376144\+00:00: rank \#198 2026\-10\-09T22:01:19\.253075\+00:00: rank \#200 2026\-10\-09T23:01:31\.990912\+00:00: rank \#200 2026\-10\-10T08:01:00\.593376\+00:00: rank \#199 2026\-10\-10T09:01:45\.527975\+00:00: rank \#202 2026\-10\-10T10:00:53\.799353\+00:00: rank \#202 2026\-10\-10T11:00:35\.65851\+00:00: rank \#201 2026\-10\-10T12:01:11\.169647\+00:00: rank \#201 2026\-10\-10T13:00:54\.008377\+00:00: rank \#201 2026\-10\-10T14:01:43\.208766\+00:00: rank \#203 2026\-10\-10T15:01:24\.825188\+00:00: rank \#203 2026\-10\-10T16:01:10\.213328\+00:00: rank \#202 2026\-10\-10T17:00:48\.84189\+00:00: rank \#201 2026\-10\-10T18:00:57\.55132\+00:00: rank \#201 2026\-10\-10T19:00:52\.379463\+00:00: rank \#200 2026\-10\-10T20:00:21\.993912\+00:00: rank \#200 2026\-10\-10T21:01:10\.657738\+00:00: rank \#202 2026\-10\-10T22:00:50\.433569\+00:00: rank \#201 2026\-10\-10T23:01:00\.95027\+00:00: rank \#202 The sampled discussion is mostly skeptical of OpenAI's influencer marketing and the article's anti\-AI framing, though some commenters defend AI's popularity and technical value while criticizing the companies' communication\. ## The brief The supplied article text is minimal: it includes an image of Reddit chief communications officer Adam Collins and states that Reddit is ramping up its war on marketing slop\. - Reddit is ramping up its war on marketing slop\. ## Discussion themes ### Article framing criticized as hyperbolic and anti\-AI Several commenters reject the article's framing as hyperbolic and anti\-AI; bko says a neutral headline would be 'OpenAI Is Enlisting Influencers to Promote Its Public Image' and calls the rest anti\-AI slop\. Sources: [Comment 49815442]() ### OpenAI marketing described as debt\-funded brainwashing or snake oil Critics describe OpenAI's influencer push as part of a debt\-funded marketing or brainwashing strategy; 123aGaf predicts years of losses before profits, while 0c3ca83 argues the product is bad for people and that harm cannot be hidden\. BenzeneDream counters that it is not pretty bad for people\. Sources: [Comment 49815468]() · [Comment 49816245]() · [Comment 49816256]() ### Why use human influencers if AI can generate content? mikeocool questions why OpenAI needs real influencers when it owns some of the world's best AI models for generating content\. Sources: [Comment 49815545]() ### Speculation about platform manipulation Commenters speculate about platform manipulation: daveguy suggests the campaign includes getting critical stories removed from HN's front page, and sodapopcan says paid boosting on HN would not surprise them\. Sources: [Comment 49815732]() · [Comment 49815679]() ### Technical strength but poor public communication LurkandComment argues OpenAI and Anthropic are technically strong but poor at making ordinary people feel the technology is relevant or that the companies care, making opposition to data centers easy; they see influencers as a quick fix and want LLMs to solve everyday problems without sounding AI\-generated\. Sources: [Comment 49815875]() ### Undisclosed promotion happens on multiple sides pj\_mukh says undisclosed promotion happens on multiple sides and calls an OpenAI response obvious, linking to a YouTube video about sponsorship disclosure\. Sources: [Comment 49816315]() ## Sources & coverage AI-generated summary · 2026\-09\-23T16:01:54\.955444\+00:00 Based on 10 of 10 usable stored comments, selected by depth and branch activity. This is a sample of the discussion. Article text may also be shortened. Generated using deepseek\-ai/DeepSeek\-V4\.1\-Flash. Check the linked sources for full context.