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# Big Tech ruined the cloud, so we're renaming ours

149 points · 51 comments

[Full discussion](<https://news.ycombinator.com/item?id=49934228>)

[Read original](<https://www.home-assistant.io/blog/2026/10/02/big-tech-ruined-the-cloud-so-were-renaming-ours/>)

Category: [Industry & Society](<https://hacksnap.live/?category=industry-society>)

## Skept-o-meter & Hotness

Skept\-o\-meter: High\. Estimated from 3 comments\.

3 comments for the summary\.

Peak rank: \#6

Time in Top 10: 24\.0 hours

Hacksnap ranks recent stories first, then orders each group by points\. Peak rank uses all retained observations\. Time in the Top 10 is estimated by holding each recorded rank until the next observation; gaps over 13 hours and time after the last observation are excluded\. Movement between observations is unknown\.

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Nabu Casa's rebrand to Home Assistant Link reframes an optional remote\-access service as privacy\-first, but critics question missing RBAC and whether AWS hosting undercuts the cloud\-differentiation pitch\.

## The brief

Nabu Casa is renaming Home Assistant Cloud to Home Assistant Link, arguing the old name wrongly implied that Home Assistant runs in the cloud\. The article says Link remains an optional online service for remote access and extras such as Alexa/Google integration, online speech\-to\-text and backups, while the core smart home stays local and works without it\. It frames Link as different from Big Tech clouds: no lock\-in, encrypted data with user\-held keys, and most subscription profits funding the Open Home Foundation\. The name change is planned for the December 2026\.12 release\.

- Home Assistant Cloud will become Home Assistant Link in the December 2026\.12 release; Nabu Casa says the old name caused confusion about cloud\-hosted Home Assistant\.
- Link is optional: the article says the smart home keeps working without it and after unsubscribing; extras include Alexa/Google integration, online speech\-to\-text, online backup and human support\.
- The article claims Link runs online but avoids Big Tech cloud traits: no lock\-in, encrypted data with only the user holding the key, and no desire by Nabu Casa or the Open Home Foundation to access data\.
- Nabu Casa says the majority of subscription profits fund the Open Home Foundation, supporting Home Assistant staff and volunteers\.
- A backend migration to bare\-metal servers that route users to the closest server is said to improve remote\-access responsiveness; new account and settings pages and a speech\-to\-text Labs test are also mentioned\.
- The article says Home Assistant should always run locally in the home, and that Link is meant to lower setup barriers, not replace local operation\.

## Discussion themes

Analyzed: 2026\-10\-02T17:02:28\.875515\+00:00

Analysis sample: Based on 3 of 3 usable stored comments. Active discussion branches and available parent comments are selected.

This sample may omit parts of the full thread. Selected themes do not measure community opinion or how common a view is.

### Missing access controls

Commenter says Home Assistant lacks native user groups and serious RBAC, making it hard to stop children from controlling devices; they replaced automation with MQTT\.

Sources: [Comment 49934691](<https://news.ycombinator.com/item?id=49934691>)

### Domestic RBAC need

Reply argues granular permissions are unnecessary for a domestic Home Assistant setup and children need not have access to it\.

Sources: [Comment 49934741](<https://news.ycombinator.com/item?id=49934741>)

### Third\-party hosting dependency

Commenter argues Link likely still runs on AWS unless Nabu Casa owns data centers, undercutting its cloud\-differentiation marketing\.

Sources: [Comment 49934700](<https://news.ycombinator.com/item?id=49934700>)

## Sources & coverage

AI-generated summary · 2026\-10\-02T17:02:29\.479723\+00:00

Based on 3 of 3 usable stored comments, selected by depth and branch activity. This is a sample of the discussion. Article text may also be shortened.

Generated using deepseek\-ai/DeepSeek\-V4\.1\-Flash. Check the linked sources for full context.
